A Butter God is commanding the grim reaper (Craig) to carry out his sick and twisted deeds because of a rough history between Butter God and Mr Toast. Grim unwillingly carries out his orders until eventually he snaps and decided to rid the city of the filthy cretins that dwell within it.
Though this type of music isn’t really my thing, the animation in this music video is excellent. The whole video was created by two people, Ben Daure and Tom Box of Grape Productions, over the course of eight months. Read about the production process after the jump.
From the YouTube page for the video:
What started out as a simple idea quickly turned into the single most colossal project we had ever taken on. Many of the shots were scaled up and up during the original draft and for the majority we had absolutely no idea how to achieve the look we wanted, it was only through completing the first half of the animation that we realised how to achieve what we didn’t think was possible.
About half way through I had to switch to a more powerful computer (when the 3d stuff starts to crop in) as one of the shots was going to take 3 days to render, then a later shot was going to take 10 DAYS!!!. This is because the whole thing was build within after effects, which probably wasn’t really meant for this type for video. So when 900 stupidly high resolution 3d buildings are in 1 scene before the actual build… everything tends to die a bit.
The video was completed on the 24th of December 2010…and then finalised on the 4th of January 2011.
For anyone interested in the how we made it:
First I came up with the idea for the video, went through the track and separated it into a rough text edit describing the layout of the shot and exactly how long it was
The it gets storyboarded (Badly because I can’t draw AT ALL) and sent to Box for AMAZIFYING (yep….real word)
Box then try’s….. and try’s to decipher what is actually going on in the storyboard before drawing it in Photoshop whilst separating each layer so that it is prepared for animating
I then squirt the Photoshop file into After Effects where it is timed, built and animated (which sounds a lot easier than it actually is, especially within the 3D shots)
It was done on both a Mac and a Pc but I had to switch to the Mac after the clicky fingers shot as the computer simply didn’t have enough ram and couldn’t handle it. Any fan boys of Apple out there who are all smug now can go to hell because the Mac crashed about 400% more than the PC and had infinitely more problems, even though it was 3 times as powerful. FUCK APPLE
This is a pretty impressive video, especially considering it was done entirely by two people. I love the unique monster design and how visually packed the last couple of minutes are. We need more great music videos like this one.
via Cartoon Brew